The company is a U.S.based apparel company founded in 1889. Traditionally, it is known for its work clothes; however, recently it has diversified to add a much larger audience with clothing for everyday casual wear.

They manage the demand for its products with a global network of factories. With an increase in demand and a history of outstanding service, it had plans to keep improving its supply chain and production efficiency.

The company counted with a team of 20 planners manually planning its operations. Planners needed to match weekly demand for specific SKUs to the distribution centers and plants.

Though this manual process had worked out for the company in the past, management realized that with the growing size and complexity of the supply chain, an optimization solution could bring significant value and help them to remain innovative and competitive.