Global Marketing Manager

Location

Paris, France (with options for Montpellier, France or Bologna, Italy). Hybrid (onsite/work from home) is possible.

About the Job

We're searching for a Global Marketing Manager with an interest in strategy and an eye for detail. This role offers a comprehensive experience in B2B software marketing with broad, hands-on exposure to a spectrum of marketing functions.

The Global Marketing Manager reports directly to the Chief Revenue Officer and involves close collaboration with the global sales team and one other full-time marketing associate (potentially a direct report) who can support the execution of some of the below responsibilities.

Responsibilities

The global marketing manager, with support from the Marketing Associate, will be responsible for the following activities:

Website & SEO Management

Maintain and enhance content on the website,
Identify opportunities to improve performance, such as through SEO – including potentially using tools or collaborating with 3rd party experts
Collaborate with our 3rd party web administrator who handles the technical aspects of the website

Social Media

Maintain a steady flow of our content across LinkedIn, Medium and X (formerly Twitter)

Outbound Marketing & Lead Generation

Handle media sponsorships and explore advertising opportunities.
Plan Lead generation campaigns using different channels

Public Relations (PR) & Communications

Manage press releases, utilizing a newswire service.
Coordinate with subject matter experts across company to ensure PR content is well written

Content Marketing

Brainstorming and planning content (educational, case studies, whitepapers, press releases, etc) with other people in the company who possess subject matter expertise and can help write the content, which you will then package up and make available through various channels
Plan campaigns to distribute content through various channels (website, social, etc) to maximize reach
Develop and maintain a content calendar, including blog posts, case studies, and whitepapers.
Work on video production and graphic design for various channels, sometimes with the help of 3rd party production companies

Marketing Analytics

Lead in reporting and data analysis, ensuring effective CRM data management.
Produce monthly marketing report to measure effectiveness of various channels across different dimensions

Vendor & Budget Management

Oversee marketing budget and handle vendor contracts.
Coordinate activities with strategic partners

Qualifications

Strong spoken and written English is required
Good spoken French or Italian (according to location) is a plus
Strong communication and analytical skills, as well as experience with marketing software and social media platforms (Experience with CRM systems and/or Wordpress are a plus)
3-5 years of marketing experience, preferably in a B2B software setting.
Self-motivated with the ability to work independently and collaborate with a team.
Strong organizational and multitasking skills.

Compensation & Benefits

- Salary based on experience
- Some flexibility on work from home / from office
- Profit sharing

About DecisionBrain

At DecisionBrain, we deliver custom-fit decision support software solutions that leverage the power of AI, machine learning and mathematical optimization.

DecisionBrain is a self-funded international company with a diverse, multicultural workforce. We offer a close-knit, comparatively low-stress corporate environment. Our focus on work-life balance and a collegial atmosphere with many after-work get-together opportunities makes us an ideal place for professionals looking to grow while also having fun.

Being an international company, English is the primary language spoken at all of our offices, though French and Italian are frequently also spoken. For this particular role, English fluency is important.